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PlayStation launches 'It Happens on PS5' campaign with major game spots

August 17, 2026 · 1 min read · Notering

PlayStation launches 'It Happens on PS5' campaign with major game spots

Sony has launched the "It Happens on PS5" campaign this week, a promotional initiative highlighting the major titles available and in development for the console. According to the PlayStation Blog, the campaign invites players to discover what the platform makes possible through fast-paced action sequences and bold moments.

The hero video features a range of experiences, from basketball sequences starring NBA player Giannis Antetokounmpo to high-speed jet ski chases. The goal is to demonstrate the variety of experiences PlayStation 5 offers to its audience.

The featured lineup includes near and distant releases such as Marvel's Wolverine and 007 First Light, the upcoming God of War Laufey, and the highly anticipated Grand Theft Auto VI. The campaign reflects Sony's push to establish PS5 as the destination for major releases in the coming months.

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