According to Xbox Wire, Halo and Italian automaker Lamborghini have partnered to create the Lamborghini Urus SE Master Chief 117 Edition, a bespoke SUV wrap designed to mark the global launch of Halo: Campaign Evolved on July 28. The vehicle will be given away as a prize for the occasion.
The customization draws directly from Master Chief's armor aesthetic: a signature armor-green exterior, gold-tinted windows mirroring the Spartan's helmet visor, visor-inspired headlights, and the iconic "117" number featured on both sides of the Super SUV. Every detail honors the character who has served as the franchise's protagonist since 2001.
The collaboration extends the promotional campaign for Halo: Campaign Evolved's Xbox and PC launch, bringing the franchise beyond video games through a partnership with the automotive industry.
