Developer Shift-Up released an official music video for Stellar Blade: Blood Rain, multiple gaming outlets reported. The clip, titled "Wanna Be in Love," features protagonist Evie singing an upbeat pop song against a futuristic cityscape inspired by the game's setting.
The video was created entirely with "AI support" using game assets from Stellar Blade: Blood Rain, as stated in the credits. The video also displays logos for Shift-Up's Second Eve Studio and AI Labs, according to GamesRadar.
Fans responded negatively to the promotion. Players flagged telltale signs of AI generation, including inconsistent facial changes and animation errors, as reported by IGN. Social media comments questioned the lack of artistic merit and criticized the replacement of human creators, with some comparing the result to low-quality ads that appear before YouTube videos.
The move highlights a perceived cultural divide in how generative AI is received between Eastern and Western gaming markets, as noted by Destructoid. Stellar Blade: Blood Rain, a sequel featuring a new protagonist and distinct visual direction from the original game, was unveiled in summer 2024 and remains in development.
