Pocketpair says gamers don't want AI in games, and Palworld won't use the technology

John Buckley, head of publishing and communications at Pocketpair (the studio behind Palworld), shared his perspective on the growing use of generative AI in game development. Speaking to GamesRadar, Buckley was direct: "Gamers don't want it. And if the gamers don't want it, I guess that's it, right? Not much of a conversation to be had." The statement reflects broader concerns about AI tools advancing through the industry, a topic that has gained traction especially as numerous titles on Steam now carry AI disclosure labels in recent months. The studio made clear that it has no plans to implement the technology in its projects. Buckley acknowledged that some companies are adopting AI to save development time, but compared the current moment to "early crypto hype," suggesting skepticism about the trend's longevity. He also noted that artists prefer doing their own work, reinforcing Pocketpair's stance against generative AI.