Gears of War launched the fifth year of Never Fight Alone, The Coalition's ongoing suicide prevention campaign in partnership with Crisis Text Line and UK-based illustrator Luke Preece. The studio remains committed to donating 1% of net revenue from its products to support the initiative.
According to Xbox Wire, Crisis Text Line recently expanded its global presence by partnering with Aquí Estoy, a nonprofit serving people across 20 Spanish-speaking countries in Latin America, Spain, and the Caribbean. To date, Never Fight Alone has supported over 16,000 Crisis Text Line conversations.
Dena Trujillo, CEO at Crisis Text Line, said the five-year partnership "shows what is possible when a gaming community remains dedicated to mental health." The campaign reinforces a core mission of the Gears of War franchise: building meaningful bonds and creating a sense of belonging within its player community.
