Gears of War: E-Day announces a collaboration with Liquid Death running from September 22 through November 30. The partnership brings an in-game content pack to the game, headlined by "Chainsaw Flex", a legendary animated pose that can be equipped on any playable character.
To unlock the pose, players need to purchase Liquid Death Energy at retailers including Amazon, Target, Walmart, Instacart, and Kroger. The energy drink contains 5 calories, zero sugar, and 100mg of caffeine.
Beyond the digital content, the collaboration includes a limited-edition merchandise drop. The initiative is part of The Coalition's broader launch push for the game, which also featured an in-person event in Los Angeles on September 30, where fans got hands-on time with E-Day ahead of the official Early Access launch.
